Transforming Ideas into

Court Noir is an elite Padel and social club that redefines athletic spaces by merging high-performance sports with a "quiet luxury" lifestyle aesthetic. The brand serves the "Modern Purist," offering a sanctuary where precision on the court meets architectural elegance and community-driven social experiences.

Renting a vehicle while traveling should feel easy and reassuring — not stressful. However, many rental platforms overwhelm users with unclear pricing, hidden fees, and complicated booking steps.

This project focuses on designing a transparent, mobile-first rental booking experience that helps travelers confidently select a vehicle, customize their ride, and complete payment with clarity.

The goal was simple:
Reduce friction, increase trust, and make booking feel effortless.

The Dexa Argon Expense Management System is a mobile-first application designed to empower employees to independently manage their financial workflows. The project focuses on two core financial pillars: Advance Payments (pre-spending requests) and Expense Claims (reimbursements and realizations). By digitizing the submission, tracking, and history of claims, the application aims to reduce administrative friction and ensure financial transparency between the employee and the group.

HerbaKOF is a premium herbal cough syrup formulated specifically for those who need to remain sharp and productive. Unlike traditional cough medicines that often cause drowsiness, HerbaKOF’s USP is its "Non-Drowsy" formula.

In this project, I took a "UI/UX-only" brief and expanded it into a full-scale Integrated Campaign. My goal was to move the brand away from the sterile, "sick-bed" aesthetic of traditional pharmacy products and toward a vibrant, "active-lifestyle" identity. The result is a cohesive ecosystem that lives across web, social media, and physical environments.

Oxyvit is a flagship multivitamin brand by Dexa Group, formulated to provide superior antioxidant protection through Vitamin C, E, and A. In a crowded market of generic supplements, Oxyvit stands out for its clinical efficacy and high-quality standards. The goal of this project was to transform Oxyvit’s digital presence from a standard "pharmacy product" page into a high-end wellness brand that resonates with today’s health-conscious, active generation.

Dexa Group is a leading research-based pharmaceutical company with a massive global footprint. However, their digital presence lagged behind their scientific innovation. The goal was to redesign the DexaGroup.com ecosystem to reflect their "Expertise for the Promotion of Health" through a high-end, professional, and accessible web experience that serves stakeholders, healthcare professionals (HCPs), and consumers alike.