A Digital Transformation for Dexa Group
The Overview
Dexa Group is a leading research-based pharmaceutical company with a massive global footprint. However, their digital presence lagged behind their scientific innovation. The goal was to redesign the DexaGroup.com ecosystem to reflect their "Expertise for the Promotion of Health" through a high-end, professional, and accessible web experience that serves stakeholders, healthcare professionals (HCPs), and consumers alike.
The Challenge
The legacy Dexa Group website suffered from "Information Overload." As a conglomerate with multiple subsidiaries (DLBS, Ferron, Dexa Medica), the UX was fragmented.
Navigation Friction: Users struggled to find specific clinical data or corporate reports due to a bloated menu structure.
Visual Inconsistency: The UI felt dated and "heavy," lacking the clean, innovative feel of a modern biotech company.
Mobile Fragmentation: The complex data tables and scientific charts were not optimized for mobile devices, alienating users on the go.
What We Did
UI Execution
The aesthetic direction was "Clinical Minimalism"—where scientific precision meets high-end digital design.
The "Clean Science" Aesthetic: We moved away from cluttered layouts to a grid-based system with generous white space. This mirrors the "sterile and precise" environment of a laboratory.
Typography & Hierarchy: We utilized a sophisticated Sans-Serif typeface (Inter) for its high legibility in technical reading, paired with a bold, authoritative weight for headlines to establish trust.
Color Theory: We refined the signature Dexa Blue, pairing it with a "Med-White" and soft slate grays to create a palette that feels professional, trustworthy, and calming.
Micro-interactions: Subtle hover states and smooth scroll animations were implemented to give the site a "premium" feel, making the discovery of their research feel like a modern, high-tech experience.
UX Strategy
We prioritized clarity and flow, ensuring that every user type—from an investor to a pharmacist—could find their destination in three clicks or less.
Information Architecture (IA) Overhaul: We mapped out a new sitemap that categorized the vast content into three core pillars: Innovation (R&D), Business Segments, and Social Impact.
Stakeholder-Centric Journeys: Created dedicated pathways for HCPs to access product catalogs and for investors to find financial disclosures without friction.
Responsive Data Visualization: We redesigned complex biomolecular charts and corporate growth graphs to be interactive and fully responsive, ensuring "Science on the move" was a reality.
