No Drop is a leading waterproof coating brand in Indonesia, known for its protective formula and wide color range. My task was to refresh its outdated visual identity and bring a more modern, bold, and confident look across its digital presence—particularly on social media. The goal: keep the heritage, but speak to a new, younger audience.
The old visual identity felt dated and inconsistent across platforms. While the product remained strong, the branding didn’t reflect its reliability or innovation. On social media, visual clutter and lack of hierarchy made it hard for key messages to stand out. The challenge was to modernize the look without losing brand recognition, while also improving clarity and engagement on social platforms.
I started by analyzing No Drop’s existing design elements—color palette, typography, and visual motifs. I then proposed a visual refresh that retained the iconic red while introducing more contrast, cleaner layouts, and stronger hierarchy. For social media, I designed modular templates that made product benefits easier to highlight and more scroll-stopping. The final direction was bold, functional, and built to resonate with both loyal customers and a new digital audience.
