Work That Speaks

RS Pondok Indah is one of Indonesia’s premier healthcare providers, yet its digital gateway—the RSPI Mobile app—often fails to meet the same standard of excellence as its physical service. This project is a complete UX/UI overhaul of the end-to-end booking experience, born from a real-life struggle: a sister in pain who couldn't navigate a complex interface to find a dentist.

HerbaKOF is a premium herbal cough syrup formulated specifically for those who need to remain sharp and productive. Unlike traditional cough medicines that often cause drowsiness, HerbaKOF’s USP is its "Non-Drowsy" formula.

In this project, I took a "UI/UX-only" brief and expanded it into a full-scale Integrated Campaign. My goal was to move the brand away from the sterile, "sick-bed" aesthetic of traditional pharmacy products and toward a vibrant, "active-lifestyle" identity. The result is a cohesive ecosystem that lives across web, social media, and physical environments.

Oxyvit is a flagship multivitamin brand by Dexa Group, formulated to provide superior antioxidant protection through Vitamin C, E, and A. In a crowded market of generic supplements, Oxyvit stands out for its clinical efficacy and high-quality standards. The goal of this project was to transform Oxyvit’s digital presence from a standard "pharmacy product" page into a high-end wellness brand that resonates with today’s health-conscious, active generation.

Dexa Group is a leading research-based pharmaceutical company with a massive global footprint. However, their digital presence lagged behind their scientific innovation. The goal was to redesign the DexaGroup.com ecosystem to reflect their "Expertise for the Promotion of Health" through a high-end, professional, and accessible web experience that serves stakeholders, healthcare professionals (HCPs), and consumers alike.

Travel-Go is a travel-focused website designed to offer users a seamless and visually appealing experience while exploring travel options and booking services. The project combines vibrant imagery with intuitive UI elements, creating a dynamic and engaging platform for users seeking travel solutions. This design reflects a modern, clean aesthetic that speaks to a diverse audience interested in travel convenience and adventure.

Skinovation is a minimalist skincare brand concept designed to reflect clarity, innovation, and modern self-care. With a visual identity that balances clinical precision and soft elegance, Skinovation is aimed at urban individuals who seek effective, trustworthy skincare without the noise. The brand embraces clean aesthetics, functional packaging, and a calm yet confident tone — offering beauty that feels honest and effortless.

No Drop is a leading waterproof coating brand in Indonesia, known for its protective formula and wide color range. My task was to refresh its outdated visual identity and bring a more modern, bold, and confident look across its digital presence—particularly on social media. The goal: keep the heritage, but speak to a new, younger audience.

Endee Communications is a full-service agency offering digital marketing, media planning, and creative production. As their brand evolved, so did the need for a website that reflects their expertise and bold personality. I was tasked to redesign their corporate site to elevate their digital presence, showcase their services, and strengthen their positioning as a modern, strategy-led agency.

PGN Saka is an upstream oil and gas subsidiary of PGN, committed to sustainable energy exploration. I was brought in to revamp their corporate website—transforming it from a static information portal into a modern digital platform that reflects their ESG commitment, operational scale, and corporate credibility.

Kaptar is a creative production house under Endee Communications, focusing on visual storytelling across digital, film, and branded content. The objective was to establish a strong visual identity and design a landing page that reflects Kaptar’s bold personality—creative, edgy, and execution-driven.

As smartphone brands expand their digital presence, OPPO wanted to reimagine the online retail experience into something more immersive and futuristic. I contributed to the visual development of a conceptual 3D store—where users could virtually explore OPPO products in a spatial, interactive environment designed to feel like a premium flagship store.

For SMAN 8 Bandung’s graduating class, I led the creative direction and full production of their yearbook—an important keepsake that blends memory with design. From concept ideation to layout, photography direction, and final print-ready files, I delivered a cohesive visual story that captures the spirit of the students and their final year.

For SMAN 3 Bandung’s yearbook project, I took charge as the Senior Graphic Designer—leading the concept, creative direction, visual theme, photography planning, and complete layout design. This wasn’t just about documentation—it was about crafting a memorable, high-quality visual archive for one of Bandung’s most iconic schools.