Work That Speaks

Court Noir is an elite Padel and social club that redefines athletic spaces by merging high-performance sports with a "quiet luxury" lifestyle aesthetic. The brand serves the "Modern Purist," offering a sanctuary where precision on the court meets architectural elegance and community-driven social experiences.

Renting a vehicle while traveling should feel easy and reassuring — not stressful. However, many rental platforms overwhelm users with unclear pricing, hidden fees, and complicated booking steps.

This project focuses on designing a transparent, mobile-first rental booking experience that helps travelers confidently select a vehicle, customize their ride, and complete payment with clarity.

The goal was simple:
Reduce friction, increase trust, and make booking feel effortless.

The Dexa Argon Expense Management System is a mobile-first application designed to empower employees to independently manage their financial workflows. The project focuses on two core financial pillars: Advance Payments (pre-spending requests) and Expense Claims (reimbursements and realizations). By digitizing the submission, tracking, and history of claims, the application aims to reduce administrative friction and ensure financial transparency between the employee and the group.

HerbaKOF is a premium herbal cough syrup formulated specifically for those who need to remain sharp and productive. Unlike traditional cough medicines that often cause drowsiness, HerbaKOF’s USP is its "Non-Drowsy" formula.

In this project, I took a "UI/UX-only" brief and expanded it into a full-scale Integrated Campaign. My goal was to move the brand away from the sterile, "sick-bed" aesthetic of traditional pharmacy products and toward a vibrant, "active-lifestyle" identity. The result is a cohesive ecosystem that lives across web, social media, and physical environments.

Oxyvit is a flagship multivitamin brand by Dexa Group, formulated to provide superior antioxidant protection through Vitamin C, E, and A. In a crowded market of generic supplements, Oxyvit stands out for its clinical efficacy and high-quality standards. The goal of this project was to transform Oxyvit’s digital presence from a standard "pharmacy product" page into a high-end wellness brand that resonates with today’s health-conscious, active generation.

Dexa Group is a leading research-based pharmaceutical company with a massive global footprint. However, their digital presence lagged behind their scientific innovation. The goal was to redesign the DexaGroup.com ecosystem to reflect their "Expertise for the Promotion of Health" through a high-end, professional, and accessible web experience that serves stakeholders, healthcare professionals (HCPs), and consumers alike.

RS Pondok Indah is one of Indonesia’s premier healthcare providers, yet its digital gateway—the RSPI Mobile app—often fails to meet the same standard of excellence as its physical service. This project is a complete UX/UI overhaul of the end-to-end booking experience, born from a real-life struggle: a sister in pain who couldn't navigate a complex interface to find a dentist.

Endeecom Internal OS is the private backbone of our agency. As we scaled, we realized that off-the-shelf project management tools couldn't handle the nuances of our specific workflow. We needed a centralized "Source of Truth" that merged creative output with operational logistics.

This internal platform handles everything from the first creative brief to the final payroll slip, ensuring that our designers, developers, and project managers can focus on delivering world-class work while the system handles the administrative heavy lifting.

Signal (Samsat Digital Nasional) is the official government application designed to simplify vehicle tax payments for Indonesians. While the intent is to digitize a traditionally bureaucratic process, the current application suffers from a fragmented user experience. The goal of this redesign is to transform a frustrating, high-friction process into a seamless, "one-click" digital experience, allowing users to fulfill their legal obligations without ever needing to visit a physical tax office.

This project explores the design of a social sports mobile app that helps people find and join nearby sports games easily. The app connects players based on location, sport preferences, and availability, reducing the friction of organizing or joining casual games.

I designed the end-to-end experience, starting from the home dashboard, discovering games, viewing game details, joining a game, and completing payment using QRIS.

Skinovation is a minimalist skincare brand concept designed to reflect clarity, innovation, and modern self-care. With a visual identity that balances clinical precision and soft elegance, Skinovation is aimed at urban individuals who seek effective, trustworthy skincare without the noise. The brand embraces clean aesthetics, functional packaging, and a calm yet confident tone — offering beauty that feels honest and effortless.

No Drop is a leading waterproof coating brand in Indonesia, known for its protective formula and wide color range. My task was to refresh its outdated visual identity and bring a more modern, bold, and confident look across its digital presence—particularly on social media. The goal: keep the heritage, but speak to a new, younger audience.

Endee Communications is a full-service agency offering digital marketing, media planning, and creative production. As their brand evolved, so did the need for a website that reflects their expertise and bold personality. I was tasked to redesign their corporate site to elevate their digital presence, showcase their services, and strengthen their positioning as a modern, strategy-led agency.

PGN Saka is an upstream oil and gas subsidiary of PGN, committed to sustainable energy exploration. I was brought in to revamp their corporate website—transforming it from a static information portal into a modern digital platform that reflects their ESG commitment, operational scale, and corporate credibility.

Kaptar is a creative production house under Endee Communications, focusing on visual storytelling across digital, film, and branded content. The objective was to establish a strong visual identity and design a landing page that reflects Kaptar’s bold personality—creative, edgy, and execution-driven.

As smartphone brands expand their digital presence, OPPO wanted to reimagine the online retail experience into something more immersive and futuristic. I contributed to the visual development of a conceptual 3D store—where users could virtually explore OPPO products in a spatial, interactive environment designed to feel like a premium flagship store.

For SMAN 8 Bandung’s graduating class, I led the creative direction and full production of their yearbook—an important keepsake that blends memory with design. From concept ideation to layout, photography direction, and final print-ready files, I delivered a cohesive visual story that captures the spirit of the students and their final year.

For SMAN 3 Bandung’s yearbook project, I took charge as the Senior Graphic Designer—leading the concept, creative direction, visual theme, photography planning, and complete layout design. This wasn’t just about documentation—it was about crafting a memorable, high-quality visual archive for one of Bandung’s most iconic schools.